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The acquisition is part of Ferrero’s strategy to tap into strong brand recognition and consumer relevance.

Richter adds context to CPG engagement study findings through real-life examples from companies such as Ferrara, John Frieda and Molton Brown.

The optimization will allow for real-time response while freeing up employees, so they can focus on higher-value tasks.

He is succeeding Michele Buck, who previously announced she would be retiring from the company.

This marks one of the first major food and beverage companies to implement these autonomous agents at scale.

The tool will help pinpoint high-barrier packaging materials.

The company created the new executive leadership role to drive customer strategy across all U.S. channels.

Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value.