The use of QR codes are getting a closer look thanks to growing desire for contactless experiences, and Campbell's is leveraging them as part of a new consumer engagement tactic to modernize its brand.
Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.
Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership.
The food giant has unveiled its plans for significant investments in its U.S. manufacturing sites including nearly 15,000 new sales and supply chain hires in 2021.
The choices consumers make today are often dependent on the strength of their relationship with the brand, which is why brands need to focus on fostering continued loyalty with each and every interaction.
Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.
In an uncertain business and consumer landscape, it can be difficult to see the way forward. However, we can draw out four overarching themes to help guide companies’ thinking.
The CGT/RIS Executive Council member shares what’s key for today’s brands when it comes developing a data strategy, the future of social commerce, the potential of blockchain and more.
Damages caused by Hurricane Ida prompted the Bimbo Bakeries USA brand to temporarily introduce modified packaging to minimize disruption on retail shelves.
