Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential.
Integrating new data sources into the ERP is a key part of launching a DTC channel. But it comes with challenges, including tax compliance. Find out how to make integration go smoothly so you can deliver the seamless customer experience consumers demand.
Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.
As the supply chain finds itself at historic levels of disruption, consumer goods companies are steeling themselves for a rough road ahead. Learn how CGs are leveraging automation and artificial intelligence in order to manage today’s disruption and emerge with a competitive edge.
Learn about today’s most effective retail execution technologies, the types of data CGs should prioritize right now, and what to know about becoming better trading partners with retailers.
Edgewell Personal Care Company has acquired direct-to-consumer personal care brand Billie in a $310 million cash deal, nearly a year after the Federal Trade Commission sued to block P&G’s attempt to pick up the brand.
Thanks to a disruption cocktail of pandemic-prompted factory shutdowns, input shortages, labor scarcities and rocky logistics, the consumer goods industry finds itself in a supply chain crisis. And, unfortunately, the light at the end of the tunnel remains hazy.
