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Are You Satisfied With the Consumer Goods Software Landscape?

CGT has been ranking consumer goods executives' customer satisfaction with their tech vendors for 20 years in its annual Readers' Choice Report, and this year we’re taking our research one step further by presenting the CGT Software Leaderboard.

Philip Morris International Taps Digital Supply Chain Optimization Solution

River Logic was tasked with creating a digital twin of the multinational tobacco company's global manufacturing network.

Going DTC: 3 Steps for Success

With consumer mobile use up more than 45% during the COVID-19 outbreak, brands have a unique opportunity to connect with buyers who are open to altering their purchasing habits.

Kraft Heinz Turnaround Cuts $2 Billion in Costs, Sells Off Cheese Business

The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.

Barefoot Wine Dips Toe Into AR With the Black Eyed Peas

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign. Under the campaign, consumers can scan the QR code on Barefoot and Black Eyed Peas “Band Together” displays at retail, directing their smartphones to a dedicated website.

Accenture to Acquire Consultancy to Improve Manufacturing Operations and Logistics

The merger will help Accenture build cloud based, industrial IoT platforms that speed up and optimize production and logistics for manufacturing and CG companies.

From Mattresses to Invoice Mastery: How Purple Automated Accounts Payable

Purple designs and manufactures a range of comfort products, including mattresses, pillows, and cushions.

IBM, Nielsen Global Consumer Business Expand Data Targeting with AI

The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.

Athina Kanioura Joins PepsiCo as 1st EVP, Chief Strategy & Transformation Officer

Athina Kanioura has been named executive VP and chief strategy and transformation officer of PepsiCo, a new role for the company.

Amazon’s New Invitation-Only Luxury Shopping Launches With Oscar de la Renta Store

Amazon has launched a new shopping experience, dubbed Luxury Stores, offering established and emerging luxury fashion and beauty brands.

3 Rules for Balancing Celebrity Endorsements With Great Customer Experience

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

Nielsen Brings Cuddle Into the Fold

A subsidiary of artificial intelligence and analytics provider Fractal, Cuddle’s business analytics platform leverages artificial intelligence and voice technology.

How to Use Today’s Consumer Data to Inform Tomorrow’s Campaign Strategy

By examining retailer, shopper and point-of-sale data, we can get a better understanding of the ongoing shifts in consumer behavior and use these insights to inform campaign strategies.

Mars Names Maria Velissariou Chief Science Officer

Velissariou is deeply steeped within the consumer goods industry, having served as VP for nutrition R&D at PepsiCo, and she held several R&D positions at Kraft Foods.