The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth?
Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities.
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.
Join CGT and industry experts on Aug. 18 at 11am ET to learn how to enable near real-time POS visibility for brick-and-mortar, connect with distributors for secondary sales visibility and mitigate challenges coming from an explosion in e-commerce.
Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies acro
We chat with Ash Mehra, most recently CDIO of Packable, and also previously CDIO of North America at Mondelez International, about advancing digital transformation and preparing for future consumer needs.
Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections.
Although teams try to accommodate requests for content personalization, it’s clear that demand is unsustainable. This is where MarTech comes to the rescue. Learn more.
The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility.
