Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales, and so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit.
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.
Unilever announced leadership changes, with Conny Braams, chief digital and commercial officer, set to depart the company in August and CFO Graeme Pitkethly retiring next May.
The company is overhauling its IT infrastructure and transforming its business finance operations, moving over to the cloud to elevate processes, introduce enterprise-wide agility, and initiate more intuitive decision-making capabilities.
Nike is shaking up its leadership structure, shuffling positions to better support the enterprise across various business areas, most notably supply chain and consumer engagement.
This one of-a-kind award is given to the Chief Marketing Officer who has made the greatest demonstrable impact on his or her organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain.
