In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.
Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.
CGT and RIS’ first fully virtual event was a three-day experience packed full of inspiring keynotes, and educational content, as well as fun virtual social events to capture the in-person networking experience online. Get a full recap of every session and learn how you can still get all the content.
Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.
With the shift to digital accelerating faster than ever, here’s how CG brands can learn from their DTC counterparts and stay competitive amidst a digital transformation that’s been kicked into high gear.
And so as part of its progress to make itself unnecessary, the waste-management company announced last month its Loop product-reuse initiative has become available in every ZIP code in the continental United States.
With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.
Brown will lead its global procurement strategy, overseeing its relationships with the supplier community to improve supplier diversity, as well as develop its connected and sustainable treating and snacking business.