The Data Alchemy of Co-Marketing InitiativesThe modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture. How to Navigate the Intersection of AI and PricingWhen it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience. Sponsored Heineken to Transition CDTO Role, Hires Ex-Mars Petcare CIO Romain Apert He will be tasked with leading the company's digital transformation, with a focus on an AI-driven tech and data strategy. Dermalogica Boost Inventory Accuracy With AI Drone Scanning Prior to the partnership, Dermalogica was using manual inventory counting methods that took up to two months to complete. Victorinox, JBS USA Form Strategic Partnership to Streamline Plant-Level Supply Chain Operations Learn how the direct purchasing relationship will benefit both companies. Unilever Names Reema Jain CIO The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy. Nestlé to Build 'Marketing of the Future' Operating Model The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts. L.L. Bean Invests in Analytics Platform for Multichannel Hyper-Personalization Learn how the company plans to use deeper insights to grow its loyalty efforts and bolster its brand. Connecting the Dots: Joe Sta-Romana’s Data-First Blueprint for Haleon Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago. Molson Coors' Growth Program to Yield $450 Million in Savings President and CEO Rahul Goyal shares that the plan will help rewire the organization so it can better react to opportunities in the market First Previous 1 2 3 4 5 Next Last
