Essity will begin by overhauling its procurement and finance operations, using a cross-functional approach for continuous improvements as it trials solutions.
When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands.
E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future.
