Coca-Cola Explores Shared Bottler Data in Next-Gen RGMTo navigate the inflationary landscape, the company has been exploring data-sharing opportunities paired with its revenue growth management optimizations. Closing the Execution Gap: The Growing Importance of Field Intelligence New hydration brands are entering the market at a rapid clip, each fighting for the same shelf space, the same displays and the same access to store managers. Speak at the Consumer Goods Sales & Marketing Tech Summit Have you transformed your brand or operations through the use of next-gen technology or consumer engagement strategies? Tyson Foods Names Jeff Schomburger CEO Learn who will help the organization "capitalize on emerging opportunities through AI accelerations." Sponsored From Compliance to Competitive Advantage: Quality in the AI Era AI-driven quality is overlooked, but offers a competitive edge. Church & Dwight Acquires Messy Eater Brand CEO Rick Dierker said the $325 million deal reflects a high-performance brand that is "uniquely positioned in the digital and social media marketing environment." Unilever to Test Quantum Computing in U.S. Innovation Center Teams working in this space will look at the potential of quantum computing and new breakthroughs in neuroscience, skin biology and human physiology. Clorox Uses Social Commerce to Test New Scents The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation. Before You Copy the Retention Playbook, Check What Kind of Category You're In The issue is not retention itself. It is applying retention logic too early in a category's life. Hershey Hires Mitchell Arends as Supply Chain Chief He will manage the company's end-to-end operations for manufacturing, procurement, logistics and planning. First Previous 4 5 6 7 8 Next Last
