Eric Falkenmayer, Not Your Mother's Haircare, and Garrett Long, Omnifold, discussed the evolution of the supply chain, using CGT's Resilience in Motion supply chain study as the backdrop for the conversation.
They will consolidate a CPG and retail customer roster that includes Unilever, Southern Glazer's Wine & Spirits, Sanofi, AB InBev, Suntory Global Spirits and others.
The effort revamps the company's organization structure, de-siloing it from an e-commerce business in a brick-and-mortar business and turning it into a single, commercial, holistic organization.
Edgewell president and CEO Rod Little said the deal will help the company reinvest in core brands and its innovation pipeline while also supporting debt reduction.
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
At FMI Midwinter last month, Liz Buchanan, NIQ president of North America, talked through some of the consumer intelligence company's priorities heading into 2026.