The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.
Game design principles, including badges, leaderboards, rewards and points, are being adopted by many organizations to address labor shortages and turnover costs.
In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations.
