IT Integration

Lowe’s is increasingly bullish on its Marketplace e-commerce platform as a major growth engine, while expanding investments in video and visualization have the potential to bring those digital gains into the store.

Authentic is using the tool within key areas of business, including marketing, brand management and legal.

The goal is to update product feeds and eliminate legacy crawling techniques that often result in outdated or inconsistent data.

Using the technology, Guess can turn its product data into more templated, structured insights.

It will use AI and new digital strategies to overhaul process simulation and facility design as part of efforts to "retool and optimize" its existing physical footprint.

Attendees of the Consumer Goods Sales & Marketing Tech Summit had the opportunity to step into the spotlight and share their insights in a video Q&A session.

As the segment's VP of supply chain, Gomes was tasked with taking an end-to-end approach to productivity, capacity and efficiency.

Agentic AI Turns Cultural Trends into Instant CPG Marketing