As the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Brands must find a way to penetrate these markets while maintaining profitability — here’s how.
Rapidly changing consumer behaviors, fueled by an increased use of technology and expanding shopping options within a slow growth environment, are forcing consumer goods companies to hone in on growth and consumers.
With internet-based grocery sales expected to hit $18 billion by 2020, Descartes Systems Group and MyWebGrocer have combined on a tool that helps grocery retailers support the e-commerce shopping experience from online purchase through home delivery.