As the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Brands must find a way to penetrate these markets while maintaining profitability — here’s how.
Oracle Retail has combined three of its services into a new Oracle Retail Insights Cloud Service Suite.
By combining these science and insight cloud services, the company can provide a range of analytics that align with KPIs for the retail community.