While the goal of retail execution is to deliver the perfect store - or right product, at the right price, at the right time and location, etc. - there are many roadblocks that can hinder that last-mile success.
As the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Brands must find a way to penetrate these markets while maintaining profitability — here’s how.
CGT presents a comparison chart of supply chain planning providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.