Mizuno USA Optimizes Order Management With Composable Commerce
Global sports footwear, apparel, and equipment company Mizuno USA has launched a new e-commerce presence built on composable commerce technology.
The company was looking to future-proof its business by building a customized tech stack that could reduce costs while optimizing order management efforts. As a result, Mizuno partnered with BigCommerce for its open SaaS platform, Mira Commerce to design the site, and Amazon Web Services for microservices and apps.
Impact on Operations
The new platform integrates with several advanced capabilities across order management and checkout. Casey Rodriguez, direct-to-consumer manager at Mizuno USA, reports the integration has led to an average 12% increase in order value.
“Our go-to-market strategies and business objectives have changed a lot over the years,” said Rodriguez. “We really needed to make sure that those new objectives aligned with our infrastructure. Modernizing our e-commerce platform has enabled Mizuno USA to enhance our customer experience, respond more effectively to market demands, and support ongoing growth and innovation in the competitive global athletic apparel market.”
Also: Gallo Evolves Supply Chain As Composable Systems Have Growing Focus
By tapping into new custom apps, Mizuno can now access real-time and near real-time data flows between its legacy backend systems, third-party systems, and other core digital commerce systems.
As a result, the company moved from scheduled updates to real-time product availability, improving product listing accuracy. Additionally, the integration has helped streamline Mizuno’s path to purchase through one-click checkout, reducing the checkout process timeline by 90%.
Designed with MACH Alliance principles (microservices-based, API-first, cloud-native SaaS, and headless), Mizuno’s site changes are likely to result in increased efficiencies across operations. Its technology partners reported a 40% decrease in deployment time for site content and marketing campaigns, for example.
A Tech Priority in 2025
Many CPG tech leaders are prioritizing composability as they head into the new year, listing it as a 2025 budget priority.
Kyle Barz, senior director of enterprise architecture at Mars, for example, previously told CGT the company would be adding new capabilities into its ecosystem more seamlessly and approaching composability with a mindset that is “more about how we build different muscles and a different culture than what we’ve historically had.”
