During a recent CGT webinar, Samantha Mitchell, chief digital officer at CONA Services, provided attendees with an inside look at how the company modernized its customer engagement platform.
The Pennsylvania-founded company, known for its clogs, looked to this solution after struggling to efficiently manage product data due to an expanding portfolio.
The generative AI frenzy is hard to ignore, but as many early tests fall short, companies are increasingly looking for solid proof of its real-world impact.
