Digital Transformation

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Digital Transformation

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

VIEW ON-DEMAND!   The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

The two companies plan to build real-time applications in logistics, distribution, connected maintenance and workplace safety.

E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next.

NTT Corporation and SAP SE form a strategic alliance that creates a holistic partnership, in which both companies serve as each other's customers, suppliers and co-innovators.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

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