Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.
Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.
Whether a national chain or a mom-and-pop, all companies were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different retailers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.
Consumer goods and retail insiders provide a behind the curtain look at the technology setting the pace for change across the industry today. This webinar series explores the solutions your company needs to drive growth in an increasingly competitive and ever-shifting marketplace.
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The consumer goods industry has always had to navigate a changing and fast-paced landscape. New consumer expectations, emerging trends and technologies are surfacing constantly, introducing different challenges.
Whether buying through retailers, or directly from brands, personalized experiences are proving to be a key ingredient of stronger consumer brand loyalty, and sustainable growth - whether that’s personalizing product recommendations, the products themselves or marketing content.
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From AI/ML-powered smart factories and supply chain to data-driven marketing and personalization, AWS has been integrating and building experiences that are impactful for consumer goods brands and consequently, their retailer customers alike.
Zydus Wellness' new partnership helped it develop an intelligent ERP system built on SAP S/4HANA, enabling the company to consolidate and integrate business and operational processes from its recent acquisition of Heinz India Private Limited.
