Digital Transformation

Press enter to search
Close search
Open Menu

Digital Transformation

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.

Three Trends to Watch in 2020

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

The department store retailer has teamed up with Tompkins Robotics to design and deploy cutting-edge parcel sortation systems.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Show More