Digital Transformation

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Digital Transformation

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.

P&G Moves Toward a Targeted, Automated, Responsive Future

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

Albertsons Digital Marketplace offers more than 40,000 specialty products to shoppers nationwide through a network of third-party sellers.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.

The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations.

A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Five Elements Robotics.

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