Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.
Today's customers are perpetual motion machines. Always on the go and busier than ever. So it’s no surprise that 58% of shoppers are expected to make holiday purchases with an app in 2019.
This guide explores how the world's leading product companies - in apparel, CPG, food & beverage, and more - accelerate product design, development, and launch processes to improve time to market, collaboration, and brand experiences.
Both consumers and consumer goods (CG) companies are in the midst of a fascinating retail renaissance. The traditional CG landscape of physical shelf space and shopping carts will never be the same.
Recently, Endava's Head of Marketing attended an inspirational meet-up with one of the world’s leading innovators in the retail industry: Frank Rehme, whose contribution to numerous multinational companies has set global standards through new solutions.
The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.
Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.
While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.
The recent explosion of small, niche brands has created a significant threat to the CPG market, but large CPG companies can adapt to changing consumer preferences and recapture market share.
Technology-enabled customer-centricity and innovation are driving a new kind of growth in the CPG industry. This eBook explores four opportunities to help drive growth by connecting with consumers through experiences that increase loyalty and provide insight into changing needs.
In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.
Today’s consumer goods industry is operating in an era defined by global, digitally connected shoppers who are demanding personalization and innovation. In response, Oracle offers an adaptable cloud-based model for accelerated technology realization across the enterprise.
