Digital Transformation

Kraft Heinz is driving increased innovation as a percentage of sales (up 1.6% in 2022 to almost 3% in 2024) — largely attributing this growth to its Agile@Scale strategy.

The Hershey Company is undergoing continued digital enhancements supported by an ERP implementation to better meet consumer needs.

Levi’s has made several recent leadership changes as part of operational shifts to streamline decision-making, drive operational excellence, and better align its structure with its strategic priorities.

In this webinar transcript, Kaarthik Subramaniam, director of digital experience platforms at Mars Global Services, shared the company’s platform-driven approach, which encourages experimentation while maintaining control and scalability across the enterprise.

NRF’s Big Show in New York this month gathered tens of thousands of global attendees from every corner of the retail and consumer goods landscape. Take a look as experts set the stage for what’s to come.

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.

Agentic AI-driven automations are set to disrupt CPG business operations, further reducing manual efforts by relying more on AI agents and cutting back on human validation. Get details from Tapestry and PepsiCo executives.

Retail and CPG executives expect to expand their use of AI throughout all areas of their business next year, according to a global study from the IBM Institute of Business Value, Embedding AI in Your Brand’s DNA, which reports spending on the technology outside of IT operations could increase by 52%.