Digital Transformation

Why Advanced Technology is the Key to CPG & Retail Collaboration

Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.
Transforming Sales in Consumer Goods

Consumer goods sales organizations that are further along in their digitally led transformations are also the ones more consistently delivering top quartile profitable growth.
Purcotton Syncing with New Consumer Demands

Cotton goods company Purcotton is partnering to improve accuracy in planning, R&D, sampling and manufacturing and sales, enabling its teams to develop products based on data-driven decisions.
Tata Consumer Products Takes Next Step in Supply Chain Digital Transformation

The consumer goods company, which unites the food and beverage interests of the Tata Group and includes such brands as Tata and Tetley Tea, has created an autonomous and integrated supply chain.
Philip Morris International Picks Cloud-Based Transportation Management Solution

The international tobacco company will utilize a SaaS and cloud-based transportation management solution to complete its end-to-end supply chain strategy.
Infographic: The Future of Consumer Goods Begins and Ends with Data

Operationalize insights to fuel growth in every part of the business
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The Guide to Programmatic Commerce Starting with the Consumer

Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.
Mars CDO Sandeep Dadlani to Join Digimarc Board

Dadlani is responsible for working across the Mars, Inc.’s global business segments enabling digital growth and delivering efficiencies to existing business and technology platforms.
Coca-Cola Bottlers Inks Deal to Digitally Transform its Contact Center, Field Services

North American bottlers are expected to be able to deeply connect their contact centers with field service operations and better serve their customers so they can generate profitable growth.
StitcherAds Launches Digital Circulars and Catalogs

The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest.
3 Retail Execution Rules for the Next Normal

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.
Grilling, Pets and Disinfecting Wipes Contribute to Latest Clorox Sales Spike

The CPG company’s year-over-year second quarter sales experienced growth from its health and wellness, household and professional products business segments, while it noted more innovations to come.

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.