Digital Transformation

Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market.

Coca-Cola HBC is expected to digitally transform its supply chain by leveraging flexible processes to support fast decision-making and adapt quickly to changing business environments and consumer demand.

Coca-Cola Bottling Company United shared details behind the digital transformation that streamlined its order management process.

The deal is approximately valued at $1.7B and is expected to enhance E2open’s supply chain execution capabilities with BluJay’s transportation management software and global trade capabilities.

This year, 13 consumer goods companies have made the cut with Colgate-Palmolive, Johnson & Johnson and Nestle taking a top spot for the second consecutive year, while Pfizer and General Mills make their debut.

The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes.  

 

The consumer goods industry is being driven by fast-changing demand and the desire for high quality, personalized products, at a lower cost. That is why CGs need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market.

The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.