Digital Transformation

With benefits extending from increased collaboration to enhanced safety, more consumer goods companies are investing in digital twins, including Unilever, Mars, Coca-Cola, Kraft Heinz, and Johnson & Johnson.

Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Mars, Inc., has seemingly figured out how to meld the two together as  part of its change management journey.  

Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty.

Molson Coors is evolving from an alcohol beverage company to a beverage company, and this has meant transforming its business, its technology, and its ways of working.

Learn what prompted the need for Molson Coors to evolve from an alcohol beverage company to beverage company.

The future belongs to businesses that can rapidly scale the development and implementation of digital innovation. That is, according to the IDC FutureScape: Top 10 Predictions for the Future of Digital Innovation report.

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

All consumer goods categories are accompanied by unique business challenges and nuances, but a global seafood manufacturer may have a few more than most. 

Juice and snack chain Pressed has bundled its managed IT services and rolled out the newly-consolidated services across all 100-plus of its U.S. stores.

Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies 

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.

Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.