Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.
Society has become digital. Smart phones, tablets and even smart speakers have become part of daily life. This also changes the way people shop and the way they share their shopping experiences.
The recent explosion of small, niche brands has created a significant threat to the CPG market, but large CPG companies can adapt to changing consumer preferences and recapture market share.
Technology-enabled customer-centricity and innovation are driving a new kind of growth in the CPG industry. This eBook explores four opportunities to help drive growth by connecting with consumers through experiences that increase loyalty and provide insight into changing needs.
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.
This unique webinar will examine the ways in which consumer goods companies are transforming their supply chain practices to meet the needs of an omnichannel, consumer-centric marketplace.
CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.
This exclusive webinar will share winning approaches for galvanizing the c-suite and various business stakeholders to drive digital transformation through more effective cross-functional collaboration.
Learn how to connect the digital and physical worlds to deliver seamless, omnichannel experiences in this white paper from Oracle and Euromonitor International.
Jody Kalmbach, vice president of digital experience at Kroger, discusses her career during her induction into the Path to Purchase Institute Hall of Fame in May.
