L.L. Bean Invests in Analytics Platform for Multichannel Hyper-Personalization
Lifestyle brand L.L.Bean has invested in advanced analytics to enable increased personalization across its consumer experiences.
The company partnered with Amperity, using its platform to unify data inputs into a single, consolidated view that is accessible across teams. L.L. Bean can tap into predictive analytics to make more informed, timely decisions regarding content and consumer interactions.
Additionally, the approach will help L.L. Bean orchestrate personalized journeys across a variety of channels, including email, direct mail, web, loyalty marketing and catalogs.
The company plans to use these deeper insights to grow its loyalty efforts and bolster its brand.
This replaces outdated systems that relied on siloed workflows so L.L. Bean employees can better understand its consumers and respond in real time with targeted, personalized experiences, according to Emily Elting, director of insights and analytics at L.L. Bean.
