-
How Estée Lauder’s AI Agent ConsumerIQ Is Consolidating Data and Streamlining R&D
The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.
-
Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies
Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.
