Personalization

The company combined proprietary KeurigIQ data from Wi-Fi-enabled brewers with insights from national surveys conducted by Harris Poll, Ipsos and Morning Consult, covering over 40,000 U.S. adults.

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.

3 ways AI can break down silos and pave the way to sustainable growth.

The platform provides consumers with personalized, science-driven recommendations.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

Learn how CPGs like Kellanova and Clorox are investing to improve sales at retail and learn more about consumers.

Learn about its connected consumer experience, which uses data-driven, lifecycle marketing to bring automated, hyper-personalization to life.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.