Personalization

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Personalization

A collection of news, articles and other featured content about Personalization.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

innit and Chef'd

The kits are designed to work with Innit’s Connected Food Platform personalized meal planning app.

After a trip to Paris, Michael Forhez and the Oracle ISG Consumer Markets team ruminate on France’s evolving global and agile retail ecosystem.

L'Oreal custom skin treatment

Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations.

Steve Sachs, chief executive officer of OneSpot

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. 

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.

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