Personalization

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Personalization

A collection of news, articles and other featured content about Personalization.

Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.

Marketing personalization strategies can help you get to know your customers better. Here are a few ways to use data to get closer to consumers.

General Mills remains committed to continuing its e-commerce momentum.  

Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences. 

The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.

Yankee Candle is deepening customer relationships with its new subscription service partnership. 

Google Cloud's suite of machine learning and analytics solutions are expected to help P&G drive decisions, provide connected experiences and advice.

Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.

The release is designed to enable retailers and brands to deploy advanced personalization algorithms without dependence on data scientists and IT experts, in turn increasing speed to market.

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