Personalization

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.

Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities. 

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

We’re talking about getting the right fit, the right recommendation, and — most importantly — the right returns process.

The CEO of the digital fashion retailer shares insight into how they’re replicating the best fit technology that’s out there: the retail store dressing room.

Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.

Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.

Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.

Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.

Learn how the hair color brand is using technology to do compete in the hyper-competitive world of retail personalization.