Personalization

Learn how Nestle Purina Australia tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock such opportunities as subscription services, product recommendations, and personalized experiences.

CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.

e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale.

L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.

In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.

As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.

As consumers increasingly expect more personalized experiences, General Mills is investing in its capabilities to deliver just that.

Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized experiences.

Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.

Email is one of the most enduring tools within a marketer’s arsenal being one of the foundational components of the internet. It has managed to remain relevant as a key facilitator of one-to-one communication between brands and consumers.