Successful CG companies achieve relevance in a variety of ways, each rooted in a deep understanding of the consumer, the ability to anticipate their needs, and an appreciation of what makes them act in key moments.
Brands can fulfill expectations and deliver memorable results by drawing upon the success of digital out-of-home (DOOH) advertising, the power of data and the beauty of analytics.
Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.
Flexible manufacturing is a must-have for digital transformation—and apps created with low-code application development platforms are key to maximizing its benefits. Click here to learn more.
Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7.
Wakefern Food Corp. is deepening its relationship with consumer intelligence provider Catalina to help consumer goods brands better understand shopper behavior.
Billed as a full-service, personalization-driven advertising offering, WAG will tap into first-party data culled from Walgreens’ 9,000-plus stores and 100 million-plus loyalty members to provide CG brands with tailored audiences for their promotional efforts.
This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.
The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.
