Personalization

In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands.

Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end.

Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say.

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.

Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences.

Successful CG companies achieve relevance in a variety of ways, each rooted in a deep understanding of the consumer, the ability to anticipate their needs, and an appreciation of what makes them act in key moments.  

Brands can fulfill expectations and deliver memorable results by drawing upon the success of digital out-of-home (DOOH) advertising, the power of data and the beauty of analytics.

Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.

Nike is tapping new hologram technology to improve product fit for e-commerce shoppers.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.