Personalization

Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy. 

Every time a brand takes stage at an industry conference, you will see a diagram of the consumer at the center and you will hear how they are “consumer-centric” or “consumer-first,” but are they really? Learn how to truly focus on the customer.

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.

Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.

An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.

The relationship will provide Mars with insights and measurement capabilities. Learn more.

At this years’ Consumer Goods Sales & Marketing Summit, Sid Swaroop, general manager for the Retail Media Network and Personalization business of Bed, Bath & Beyond, will team up with leading marketing experts to uncover how CGs and retailers can successfully lead change together.

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.