Personalization

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Personalization

A collection of news, articles and other featured content about Personalization.

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

The footwear giant’s business plan is a veritable digital transformation blueprint.

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