Personalization

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Personalization

A collection of news, articles and other featured content about Personalization.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

The footwear giant’s business plan is a veritable digital transformation blueprint.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.

Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.

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