Personalization

Don't Be Creepy: Fusing Consumer Data’s Gap Between Priority and Reality

Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.
How AI is Shaping Email Marketing in an Evolving Landscape

Email is one of the most enduring tools within a marketer’s arsenal being one of the foundational components of the internet. It has managed to remain relevant as a key facilitator of one-to-one communication between brands and consumers.
Business Model Refresh: 3 Reasons Why CGs Should Consider DTC

DTC is estimated to capture up to 15% of category e-commerce penetration and is generally taking share from e-retailers versus offline. CG companies must understand the benefits in order to compete in our constantly-changing landscape. So what are they?
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How Digitalization and Digital Twins Drive Innovation Efficiency

Demand for an ever-changing wider variety of higher quality personalized products is heating up. So, too, is the pressure to produce top-caliber products at a lower price. Digitalization is the key to successfully overcoming these challenges, with digital twins playing a starring role. Learn how.
As Freshly Scales Under Nestle’s Wing, Personalization Becomes Paramount

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.
Nike’s Record Quarter Fueled By 300 Million Members and Their Consumer Insights

Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency.
Vivienne Westwood Boosts Personalization Capabilities

Global fashion brand Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.
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Getting the Most From Customer Data

Find how unprecedented amounts of shopper data has allowed tech-savvy companies to differentiate themselves from the crowd with products and offerings tailored to their customers’ wants and needs.
3 Ways to Get Started Using AI for Predictive Marketing

Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end.
Movado Group Personalization Efforts Drive 250% E-com Growth

In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands.
Forrester Paints Importance of Getting Personalization Right

Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say.
2021 Retail and Consumer Goods Analytics Study: Where Do We Go From Here?

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.

A collection of news, articles and other featured content about Personalization.