Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.
Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.
Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences.
The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.
Whether buying through retailers, or directly from brands, personalized experiences are proving to be a key ingredient of stronger consumer brand loyalty, and sustainable growth - whether that’s personalizing product recommendations, the products themselves or marketing content.
More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.
Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.
The release is designed to enable retailers and brands to deploy advanced personalization algorithms without dependence on data scientists and IT experts, in turn increasing speed to market.
