Personalization

Watch to learn more about personalization and the role AI is playing in shaping its future. 

The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.

L’Oreal is using generative artificial intelligence to help its global team of 4,000 researchers develop new products and reformulate existing ones.

Explore how personalization, AI, sustainability, and data privacy are reshaping CPG strategies and why trusted data is essential for success.

PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.

PepsiCo-owned Gatorade is bolstering personalization through generative AI design capabilities for its squeeze bottles.

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.