Personalization

PepsiCo-owned Gatorade is bolstering personalization through generative AI design capabilities for its squeeze bottles.

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.

SpartanNash is building out its digital infrastructure and leaning into the power of insights for more personalized and effective customer experiences.

According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.

Unilever launched the pilot program through the Pond’s Skin Institute in partnership with health care and beauty care chain Watsons in the Phillippines. Get more details.

CPG brands have a dual challenge: adapting to this dynamic environment and scaling across digital touchpoints.

Retailers are on the cusp of another wave of change with AI. The latest trends for 2024 highlight the importance of seamless, personalized customer experiences. By optimizing operations and enhancing customer loyalty, retailers can navigate technological and regulatory challenges effectively.

As part of its artificial intelligence exploration, Aldo has developed a demand forecasting machine learning model known as “Delphine” to help ensure inventory is available regardless of the channel, from in-store to TikTok Shop.