Ollie Revamps Digital Commerce Experience
Fresh dog food brand Ollie is overhauling its digital commerce experience.
The company has migrated to e-commerce platform Shopify to help it tap into new personalization capabilities while simplifying both the consumer-facing and back-end experience.
The move streamlines how customers manage orders, reorders and subscriptions, while consolidating thousands of SKUs into a more intuitive shopping journey. Faster recipe launches, improved order accuracy, and greater subscription flexibility — such as the ability to easily adjust deliveries, update accounts, or pause service — are now built in.
Shopify's personalization tools help Ollie better manage thousands of meal plan combinations tailored to a dog’s nutrition needs, taking into account their breed, age, weight, allergies and preferences.
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As a result, the company has now streamlined tool integration within the end-to-end ordering and fulfillment process to improve order accuracy and scale growth. This includes optimizations within onboarding and checkout, such as a new member quiz with built-in customization features.
Ollie’s promotional strategies are also set to get a boost, allowing employees to more quickly deliver relevant offers and content based on a dog’s stage in life and their favorite products.
Nick Stafford, Ollie CEO, said in a statement that the company is using better technology and data as part of efforts to upgrade the e-commerce experience both on the web and in its app. The effort is expected to drive growth by reducing operational complexity and enabling rapid testing.
