Walmart’s vice president of marketing, customer experience Jamie Sohosky discussed the new demands of the retailer's shoppers in an increasingly digital world and how the giant is innovating to meet those needs at a keynote presentation during the recent Path to Purchase Expo.
CGT's readers rank the software and/or services for social media (including web monitoring, measuring interactions), consumer engagement (e-mail/web/mobile), web content management, advertising and omnichannel management.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.
Retailers such as Saks and Neiman Marcus are exploring a new route to empower their sales associates in the omnichannel world. Discover a new technology that is allowing sales associates to create their own version of retailers web stores and interact with consumers online.