Customer Experience

Sales & Marketing Study 2018

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

KitchenAid Uses AI to Grow Social Engagement

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

Optimizing for an Omnichannel World

In this month’s CGTech Tips, subject matter experts from GoSpotCheck and InfoVista provide advice on how consumer goods companies can improve their retail execution both in-store and online.

HelloFresh Moves into Ahold Supermarkets

For the first time, HelloFresh meal kits will be available at retail via 600 Giant Food and Stop & Shop locations.

Sales & Marketing Study 2018: Consumer Engagement

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

Brands Need to Step Up in Stores

In respond to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.

Rebecca Minkoff Launches Online Loyalty Program

The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience.

Illy, OrderGroove Brew an AI-Powered Coffee Subscription

The service uses artificial intelligence to determine when subscribing consumers need to re-order.

P&G Deepens SmartLabel Product Pool

More than 3,500 Procter & Gamble products are now represented within the SmartLabel system, allowing customers to find additional information anytime.

Study Uncovers Factors Driving Supply Chain Transformation

A joint study from JDA Software and KPMG finds retailers and suppliers aggressively leveraging technology and strategic alliances to improve speed to market and deliver superior customer experiences.

Adobe Buys Magento Commerce Platform

The $1.68 billion deal will create one platform to serve B2B and B2C customers.

Redefining a Century-Old Story: Coca-Cola’s 4-Step Digital Transformation

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.