Customer Experience

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Customer Experience

A collection of news, articles and other featured content about Customer Experience.

At its core, mass customization is the ability to offer a tremendous increase in product variety without a corresponding increase in cost for the consumers making the purchases. Simple ... right?

Walmart’s vice president of marketing, customer experience Jamie Sohosky discussed the new demands of the retailer's shoppers in an increasingly digital world and how the giant is innovating to meet those needs at a keynote presentation during the recent Path to Purchase Expo.

Behavioral analytics and insights are expected to help supermarket chain Hy-Vee better understand its customers lifestyle preferences.

CGT's readers rank the software and/or services for social media (including web monitoring, measuring interactions), consumer engagement (e-mail/web/mobile), web content management, advertising and omnichannel management.

Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

Jenn-Air brand WiFi connected ovens will be first to market with the new technology.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.

In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

Brands are endlessly seeking to appeal to Millennials. Find out which seven consumer goods brands are getting it right.

Retailers such as Saks and Neiman Marcus are exploring a new route to empower their sales associates in the omnichannel world. Discover a new technology that is allowing sales associates to create their own version of retailers web stores and interact with consumers online.

2014 was an exciting year in retail. Consumers are back, new technologies are blossoming, and omnichannel content curation is a top priority. Here are the Top 5 areas to watch in 2015.

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