Customer Experience

In an era in which most companies are betting big on digital experiences, in-person interactions continue to hold space. For example, toy brand Melissa & Doug is opening its first-ever physical retail store.

The direct-to-consumer lingerie brand, owned by Victoria’s Secret, is broadening its use of generative AI to enhance customer experiences, craft marketing materials, and accelerate the pace of innovation.

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.

Under Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love.

As part of its experimentation with metaverse-esque stores, the footwear company is launching a new online experience based on its Jibbitz charm categories.

At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance.

Gartner reports that only 8% of customers use a chatbot during customer service interactions, with only 25% saying they would use a chatbot for assistance in the future.

Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.

Companies everywhere are striving to up their consumer experience game. Watch this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.