Customer Experience

Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category.

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.

 

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.

Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes.  

At Impossible Foods, Turner will be tasked with building awareness for the plant-based food brand, which launched its first national advertising campaign last week and is reportedly preparing to go public.

Smart fitness brand Tonal is opening consumer experience areas at select Nordstrom stores.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

In addition to messaging capabilities, CG companies should be investing in AI tools such as chatbots to automate many of the consumer interactions.

In the face of another prospective round of panic buying, we spoke with a leading pet care and supply company to learn how they worked backwards in order to implement new business decisions fueling agility.