Customer Experience

The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

Running from Jan. 13 to Jan. 30, a limited-time pop-up store at Neiman Marcus’ NorthPark location in Dallas, Texas, will replicate the glass pavilions of the Grand Palais in Paris, France, allowing visitors to experience the Barbie Life.

As consumer goods brands shake out how the metaverse might make sense for them, Nike launched a new digital experience known as Nikeland on Roblox.

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.

Of analyzed online customer reviews in 2020, 30.9% were deemed fraudulent.

The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.

Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category.

 

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.