For CPG manufacturers, managing real-time supply and demand chain issues to support customers during the crisis has inspired new ways of working, innovative thinking and super-fast decision-making.
The Ada, MI-based consumer goods manufacturer and multi-level marketing company is taking steps to transform its IT infrastructure and operations, as well as its global service desk.
A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.
In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.
Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.
Shinola tapped old-school designs to engage consumers in a new way during the most recent holiday season.
The luxury watch, accessory and bicycle brand trialed the Picture Flap installation at its King of Prussia, Pa., location this past November and December.
