The Next Big Thing: Customer Experience

Today’s consumers expect technology-driven experiences that seamlessly integrate with their physical lives — carrying demands that complicate by the day. It’s no surprise that artificial intelligence is weaving its way into many digital experiences, but CPGs must contend with an increased reckoning for authenticity and transparency. Whether it’s in-store or digital — retail or direct-to-consumer — data remains both the fuel and reward of today’s customer experience transformations. 

Read on to learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.