Customer Experience

Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
Yeti’s CEO Matt Reintjes Shares How Advanced Analytics Are Driving Personalization Efforts
Recent investments in advanced analytics and the supply chain are helping Yeti play catch up on orders and garner consumer insights that will help streamline processes and elevate customer experiences.

Q&A: How Puracy Wants to Kill Off Single-Use Packaging

Puracy set out to create eco-friendly, safe, and convenient packaging. Learn from co-founder Sean Busch about how the company is innovating in the sustainability space.
How La-Z-Boy Stays Ahead of Changing Consumer Trends With Insights Ecosystem Investment

La-Z-Boy is building a robust consumer insights ecosystem by 2027 that will allow the company to quickly adapt to changing shopping behavior and trends, remaining relevant and timely with consumers. Learn more.
Nike To Overhaul IT Support, Elevating Customer and Employee Experiences

Nike is overhauling its tech operations, consolidating several existing IT support functions to increase access to assistance for its customers, partners, and employees. Learn more.
Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP

Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands.
Dr. Squatch Scales Up North American Operations

Natural soap and personal care brand Dr. Squatch is building out its end-to-end supply chain strategy and channeling efforts into localized warehousing, logistics, and transportation operations.
Ulta's Melissa Berscheid on Mapping Out Your CX Strategy to Elevate Impact

Melissa Berscheid, senior director of member marketing and technology at Ulta Beauty, and consultant Chris Padgett, shared what makes for a great consumer experience at RIS and CGT’s most recent League of Leaders meeting. See the actionable strategies.
First Look: Nike’s First Jordan-Exclusive Store Opens in Japan

The 9,200 World of Flight Shibuya store, located on Meiji Dori street by the Harajuku trade zone (one of the busiest retail destinations in Japan), opened this March. Take a look.
Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences

Nike is using consumer insights drawn from loyalty member polling within its product development for the first time.

Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences

Yeti’s CEO Matt Reintjes Shares How Advanced Analytics Are Driving Personalization Efforts

Q&A: How Puracy Wants to Kill Off Single-Use Packaging

How La-Z-Boy Stays Ahead of Changing Consumer Trends With Insights Ecosystem Investment

Nike To Overhaul IT Support, Elevating Customer and Employee Experiences

Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP

Dr. Squatch Scales Up North American Operations

Ulta's Melissa Berscheid on Mapping Out Your CX Strategy to Elevate Impact

First Look: Nike’s First Jordan-Exclusive Store Opens in Japan

Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences