Mark Kirkham of PepsiCo on the Evolving Use of Data

8/30/2023

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Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers. Also discussed: leveraging insights for successful campaigns, measuring progress, and the impact of data on business performance and customer engagement.

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Tech Transformation is also published on RIS News.

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