Marketing Tactics

The Hershey Company has named a chief growth officer. Get the details.

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.

Pre-seeding social media influencers with early products is seen as key to DTC growth.

PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details.

Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey. 

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.

Henkel’s All Free Clear is incorporating NaviLens smart codes on its packages to help customers with low vision or blindness.

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.