How to Navigate the Intersection of AI and PricingWhen it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience. Sponsored Clorox Tests Social-First Commerce With TikTok ShopsThe CPG company is leaning on backend tech investment, influencers and community-driven content to turn social engagement into sales. Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far. Sponsored From Trend to Activation: Agentic Systems Collapse the Timeline Agentic AI Turns Cultural Trends into Instant CPG Marketing PepsiCo Restructure to Focus on Automation, Digitalization, Simplification The productivity savings will fund investments in advertising, marketing and consumer value. How Challenger Brands Are Beating Major CPGs on Visibility A new report analyzes how major CPGs are faring on Amazon compared to these challengers and Amazon’s private label. 3 Mistakes That Can Derail a Product Launch at the Shelf Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps. Hershey Identifies How Convenience Retailers Can Win at the Shelf Hershey leans on two approaches to drive growth via promotions. Get the details. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand 1 2 3 4 5 Next Last
