Marketing Tactics

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future.

Learn about the pilot program that allowed them to optimize campaigns while they are live.

It's the company's first visual transformation in 25 years.  

Watch to learn how brands are redefining personalization through data, technology and experimentation.

As consumer goods companies prepare to release their holiday lineups, products are likely to tie into these trends.

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

The company scaled recognition and engagement efforts via digital experiences as it grew its Amazon and retail presence.

As pressure increases to develop holistic, full-funnel retail media strategies, many brands still have a hard time identifying top use cases for data.