Spanx, Dermalogica, AS Beauty Pilot Marketing, CX AI Agents
Three brands — Spanx, Dermalogica and AS Beauty — are among the early adopters of AI agents that are helping identify new revenue opportunities previously difficult to spot due to limited time and resources.
The companies are using Composer, a new marketing platform from Klaviyo, alongside Customer Agent, an AI-enabled customer service platform that recently received significant enhancements.
The brands can now use the agents to automatically identify areas where customer interactions or campaigns underperform. The marketing tool audits workflows, customer segments and current campaigns to find ways to increase revenue and identify cross-channel marketing campaigns that can be accessed before they are deployed.
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The customer service tool helps the brands better support interactions by analyzing past purchase history, shopping cart activity and prior marketing engagement. It also automates common tasks such as returns, product recommendations, and loyalty point management.
Both agents draw on the same real-time customer data from their respective CRM platforms, enabling marketing and customer service teams to share insights and personalize the customer journey more effectively. The brands can view customer engagement history, purchasing behavior and product interests stored in a customer profile and use this data to inform future recommendations and communications.
Katherine Cabe, senior director of retention marketing at AS Beauty, said the marketing platform has helped the company not just identify issues but understand the context behind them
"[It] surfaced collision issues across our 113-flow library, showing us where automations were unintentionally competing for the same customers, creating unnecessary message volume and potential revenue loss," Cabe said in a statement.
