Business Analytics

Southern Glazer’s Overhauls U.S. Commercial Model With Hybrid Sales Strategy
These changes will provide certain independent customers with a hybrid approach that combines field sales, inside sales and digital commerce so the company can better adapt to shifting market trends and customer engagement patterns.
Spanx, Dermalogica, AS Beauty Pilot Marketing, CX AI Agents
Spanx, AS Beauty and Dermalogica can now use the agents to automatically identify areas where customer interactions or campaigns underperform. Learn more.

Kraft Heinz Puts AI Agents to Work in Deductions Management

Learn how Kraft Heinz hopes to recover lost revenue by automating the identification, validation and resolution of disputed deductions.
Nestlé Boosts Ukraine REX Visibility, Efficiency With AI Optimizations

The company saw an opportunity to overhaul retail execution in its markets in Ukraine, which had historically suffered from a lack of real-time visibility in stores.
Sponsored

From TPM to Integrated RGM: How Lindt Canada Unified TELUS Solutions for On-Shelf Success

Learn how Lindt Canada unified fragmented POS and shipment data from over 25 sources into a single weekly source of truth across 7,000-plus stores to drive on-shelf success.
Sponsored

How to Execute Intelligent Product Innovation in a Digital Age

This webinar transcript highlights a conversation about the internal and external pressures that are driving a shift away from traditional, product-centric approaches to holistic, portfolio-driven strategies.
Clorox, Southern Glazer’s, SmartSKN Turn to Predictive Analytics to Sharpen Supply Chains

The shift toward AI-informed sourcing is rapidly transforming how the industry forecasts demand, manages inventory and mitigates logistical risk.
Bayer Hires Analytics, Marketing, Operations Executives for Consumer Health Business

The executive appointments are part of the company's goal to expedite decision-making and optimize commercial execution.
Coca-Cola Explores Shared Bottler Data in Next-Gen RGM

To navigate the inflationary landscape, the company has been exploring data-sharing opportunities paired with its revenue growth management optimizations.
Closing the Execution Gap: The Growing Importance of Field Intelligence

New hydration brands are entering the market at a rapid clip, each fighting for the same shelf space, the same displays and the same access to store managers.

Southern Glazer’s Overhauls U.S. Commercial Model With Hybrid Sales Strategy

Spanx, Dermalogica, AS Beauty Pilot Marketing, CX AI Agents

Kraft Heinz Puts AI Agents to Work in Deductions Management

Nestlé Boosts Ukraine REX Visibility, Efficiency With AI Optimizations

From TPM to Integrated RGM: How Lindt Canada Unified TELUS Solutions for On-Shelf Success

How to Execute Intelligent Product Innovation in a Digital Age

Clorox, Southern Glazer’s, SmartSKN Turn to Predictive Analytics to Sharpen Supply Chains

Bayer Hires Analytics, Marketing, Operations Executives for Consumer Health Business

Coca-Cola Explores Shared Bottler Data in Next-Gen RGM

Closing the Execution Gap: The Growing Importance of Field Intelligence