Bayer Hires Analytics, Marketing, Operations Executives for Consumer Health Business
Bayer has announced several leadership shifts within its consumer health division, which manufactures brands such as Aleve, Alka-Seltzer and Claritin.
The executive appointments, which intersect the marketing, analytics and operations functions, are part of the company's goal to expedite decision-making and optimize commercial execution.
Analia de la Fuente was appointed global chief data officer. In the role, she will oversee insights and analytics globally, advancing the company’s data-enabled capabilities.
De la Fuente joins Bayer with extensive experience in senior regional and global leadership roles specializing in consumer insights and market strategy across major CPG categories such as chocolate, confectionery, personal care and household care, according to LinkedIn. This includes careers with Mondelez International and Unilever.
Samantha Avivi will take on the role of chief marketing officer, leading brand building, marketing and consumer strategy.
David Tomasi was appointed global chief commercial officer, tasked with leading global commercial operations and business performance across all markets.
Previously, Tomasi served as the company's U.S. president, representing Bayer's largest consumer health market. Trevor Thrun has assumed that role, joining Bayer's U.S. country leadership team.
Avivi, de la Fuente and Tomasi will sit on the company's consumer health leadership team.
Julio Triana, president of consumer health, said their combined expertise in brand building, commercial execution and consumer focus, backed by data and insights, will help sharpen the company's focus and build a faster organization.
"I am convinced these leaders will help accelerate growth, strengthen customer and consumer focus, and unlock the full potential of data and artificial intelligence to build trusted brands, ultimately advancing our Road to Billions strategy," said Triana in a statement.
