Customer Marketing

With what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights.

Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles.

The company will invest the funds primarily across its North American business, optimizing efforts in marketing, sales and R&D.

Learn who takes over the CMO role.

Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.

This is part of Schuman Cheese's strategic effort to grow its premium and imported business with heritage brands.