Customer Marketing

Through an integrated execution strategy, the company launched both global campaigns and tailored activations for local markets. Learn more.

Learn who will oversee the brand's marketing strategy, positioning and digital initiatives as it continues to invest in new products, retail expansion and brand-building initiatives.

AI adoption may be dominating corporate agendas, but for consumer goods marketing teams, the biggest obstacle is translating an enterprise-level AI mandate into something employees can actually use.

Join Sta-Romana and hundreds of cross-functional leaders in Chicago this October to explore where consumer control ends, algorithmic influence begins and how your team can stay ahead of the curve.

She will debate with other executives on the biggest assumptions shaping sales and marketing strategies today.

Badia hired this executive for her track record of building strong customer partnerships, developing high-performing teams and driving innovation. Learn more.

Santee will share his perspective on enabling sales teams with better intelligence, simplifying decision-making and creating more valuable customer conversations.

Sixty-three percent of survey respondents said they trust a company more when it invests in American jobs. See more details.

Learn how this partnership will support agentic commerce, elevate consumer journeys, and automate research and marketing tasks.

Consumers can simulate how their recommended skincare routine is expected to perform over time. Learn how.