How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at GatoradeData insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles. Kraft Heinz Pauses Split, Shifts to $600 Million Business OptimizationThe company will invest the funds primarily across its North American business, optimizing efforts in marketing, sales and R&D. J.M. Smucker Co. Names Katie Williams Chief Marketer Learn who takes over the CMO role. Snippets From NRF 2026 Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity. Schuman Cheese, Syke Farms Partner for Distribution Deal This is part of Schuman Cheese's strategic effort to grow its premium and imported business with heritage brands. First Previous 1 2
