Consumer Analytics

Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.

In this panel discussion, Pederson will be joined by Carlos Luis Pineda of Diageo, Manbir Paul of Sephora and Gene Kholodenko of The Hershey Company — fellow leaders who have redefined their data foundations to enable smarter decisions and measurable impact

Experts say new analytics-focused job titles highlight the growing importance of data fluency at the leadership level.

He will speak with fellow leaders who are reimagining performance cultures for today’s realities.

The company gains a clearer picture of how consumers discover and choose its products across customer channels.

Follow five clear steps to help you transform your content supply chain into a faster, smarter growth engine.

Unilever and Skullcandy are tapping conversational AI to translate consumer feedback into instant, actionable insights.

The company combined proprietary KeurigIQ data from Wi-Fi-enabled brewers with insights from national surveys conducted by Harris Poll, Ipsos and Morning Consult, covering over 40,000 U.S. adults.