How to Build an AI Agent Strategy: Lessons from Colgate and MondelezArtificial intelligence has caused a seismic shift in the consumer goods sector, with AI agents promising to further enhance customer experiences. The Path to Scalable AI Agent Adoption in Consumer GoodsAgentic AI has the potential to significantly enhance efficiencies for consumer goods organizations, far beyond even what traditional artificial intelligence can provide. Sponsored Sponsored What AI Agents Mean for CX Learn why the consumer goods industry is uniquely positioned to adopt AI agents, considerations for integration and much more. How Southern Glazer’s Is Elevating Proof for ‘Hands-Free Commerce’ Southern Glazer’s Wine & Spirits is taking steps to evolve its Proof B2B e-commerce platform into a comprehensive destination for retailers. Coca-Cola United Testing Generative AI Tool to Streamline Data Access Coca-Cola Bottling Company United (CCBCU) is piloting a generative AI business intelligence tool that accounts for employee personas to help streamline decision-making. Nestlé & General Mills' CPW Elevates Max GenAI Assistant Nestlé and General Mills have launched upgrades for the generative AI assistant serving their Cereal Partners Worldwide (CPW) joint venture. ScottsMiracle-Gro Bringing GenAI Assistants Into Stores ScottsMiracle-Gro is piloting generative AI assistants with field sales associates in a bid to deepen retail customer experiences.
