How Southern Glazer’s Is Elevating Proof for ‘Hands-Free Commerce’ Southern Glazer’s Wine & Spirits is taking steps to evolve its Proof B2B e-commerce platform into a comprehensive destination for retailers. Coca-Cola United Testing Generative AI Tool to Streamline Data Access Coca-Cola Bottling Company United (CCBCU) is piloting a generative AI business intelligence tool that accounts for employee personas to help streamline decision-making. Nestlé & General Mills' CPW Elevates Max GenAI Assistant Nestlé and General Mills have launched upgrades for the generative AI assistant serving their Cereal Partners Worldwide (CPW) joint venture. ScottsMiracle-Gro Bringing GenAI Assistants Into Stores ScottsMiracle-Gro is piloting generative AI assistants with field sales associates in a bid to deepen retail customer experiences.