By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.
As agentic AI reshapes the consumer shopping experience, it’s important that consumer goods and retail companies consider data-driven strategies that will not only help deliver a seamless experience, but also a personalized one that consumers can trust.
Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.
Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.
