CPG Mega-Trends

CPG growth has been driven by price increases, but that era has ended.

Brand loyalty is weakening. Discovery is shifting to social platforms, retail media and AI. Consumers are more value-conscious. 

What should CPG leaders do?

In CPG Mega-Trends: 2026 Edition, Zappi combines proprietary consumer research with findings from Bain & Company, McKinsey, Deloitte, PwC and more to analyze the biggest forces reshaping the industry.

You'll learn:

• Why price increases can no longer drive growth

• How private label and insurgent brands are reshaping competition

• The new rules of discovery across social, retail media and AI

• Why AI execution — not experimentation — will separate winners from laggards