Loyalty Marketing

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Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.

Despite operating in a supremely uncertain environment, Levi’s anticipates the strength of its brand coupled with its digital investments will carry it through the coronavirus health crisis.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

Galderma is making new digital enhancements to its Aspire Galderma Rewards loyalty program, growing its U.S. salesforce by 15%, and launching a collaboration with premium skincare brand ZO Skin Health.

Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

As private label penetration grows, national brands should consider unique loyalty-building programs

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Amit Bhardwaj

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.