Loyalty Marketing

As private label penetration grows, national brands should consider unique loyalty-building programs

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.