Loyalty Marketing

Consumer Goods Sales & Marketing Summit
Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
Loyalty Marketing
General Mills Launches Limited-Edition ReTok Shop
Shortly after launching its first portfolio-wide loyalty program, General Mills is tapping TikTok for a new program.
Loyalty Marketing
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.
Analytics Unite
P&G’s David Dittman on Implementing a Data-Focused Strategy for Creating Brand-Obsessed Consumers
David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.
Tech Transformation Podcasts
Tech Transformation Podcast: Ulta Beauty’s Kelly Mahoney On Mobile-First Omnichannel Personalization
Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.
Tech Transformation Videos
Tech Transformation Video: Inside Ulta Beauty’s Mobile-First Omnichannel Personalization Strategy
Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.
Analytics Unite
Deb Hannah of Shoe Carnival and Darrin Samaha of Yesway Join Analytics Unite 2022
Two more leading retail executives have joined the expanding speaker lineup for Analytics Unite!
Loyalty Marketing
New Research Shows Consumers More Interested in Brands’ Values than Ever
Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
Loyalty Marketing
Analytics Unite 2022: Procter & Gamble's David Dittman Joins Loyalty Talk
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.
Loyalty Marketing
Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com
Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.
Webinars
The Hidden Benefits of DTC: How to Maximize Your First-Party Data Strategy
A new webinar, grounded upon CGT’s just-released DTC and Consumer Insights Report, will explore the hidden benefits of developing a direct-to-consumer strategy. Join us!
Sponsored
Digital Marketing
Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.

A collection of news, articles and other featured content about Loyalty Marketing.