Loyalty Marketing

3 Ways CPGs Are Falling Short at Retail
Consumers have enough to worry about; the last thing they want to deal with is a bad experience.
Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies
Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.

Dynamic Pricing Risks Eroding Consumer Trust: Gartner

A survey of 303 U.S. consumers conducted in October found that 68% reported that dynamic pricing made them feel like they were taken advantage of. Learn more.
Nestlé Purina Growing Consumer Digital Ecosystem With SSO

Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.
Why E.l.f. Is Moving Into Dollar General

E.l.f. Beauty will enter Dollar General stores this month as the cosmetics company seeks to grow both prestige and value beauty segments.
Digital Channels Dominate, Brand Power Takes Back Seat as Consumers Seek Holiday Deals: Report

The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty.
Gatorade Takes Personalization To Next Level With Gen-AI Add-On

PepsiCo-owned Gatorade is bolstering personalization through generative AI design capabilities for its squeeze bottles.
Mondelēz, PepsiCo, and General Mills Experiment With New Retail Media Formats

Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising.
Quip Polishes Its Subscription Strategy With Data

Dental health and wellness company Quip is scaling its subscription strategy, tapping into new data and insights to create smarter experiences for consumers.
Crate & Barrel Elevating Omnichannel With Data-Optimized Payment Strategy

Home furnishing company Crate & Barrel is overhauling its payments as part of efforts to elevate the omnichannel shopping experience.

3 Ways CPGs Are Falling Short at Retail

Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies

Dynamic Pricing Risks Eroding Consumer Trust: Gartner

Nestlé Purina Growing Consumer Digital Ecosystem With SSO

Why E.l.f. Is Moving Into Dollar General

Digital Channels Dominate, Brand Power Takes Back Seat as Consumers Seek Holiday Deals: Report

Gatorade Takes Personalization To Next Level With Gen-AI Add-On

Mondelēz, PepsiCo, and General Mills Experiment With New Retail Media Formats

Quip Polishes Its Subscription Strategy With Data

Crate & Barrel Elevating Omnichannel With Data-Optimized Payment Strategy