A collection of news, articles and other featured content about Loyalty Marketing.
Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.
Today's customers are perpetual motion machines. Always on the go and busier than ever. So it’s no surprise that 58% of shoppers are expected to make holiday purchases with an app in 2019.
Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm.
It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.
The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.
Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.
As private label penetration grows, national brands should consider unique loyalty-building programs
With 81% of consumers being more likely to engage with a brand that offers incentives, new research examines the role incentives play in motivating consumer behavior.
The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.
7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.
Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.
The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.