Loyalty Marketing

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

Office Depot shined a spotlight on HP SKUs last week through a variety of promotions.  As part of the effort, the office supply chain dangled a "buy one, get one 30% off" deal on HP ink from Oct. 7-13.

Whole Foods Market is promoting a wide variety of seasonal flavors and occasions with a "This fall, let's fall hard" campaign.​​​​​​​

7-Eleven has teamed with Hershey Co. to let shoppers earn a free Reese’s SKU after the sixth eligible brand purchase.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.