Crate & Barrel Elevating Omnichannel With Data-Optimized Payment Strategy
Home furnishing company Crate & Barrel is overhauling its payments as part of efforts to elevate the omnichannel shopping experience.
The company is working with global financial tech platform Adyen by unifying payments across in-store and online checkouts, allowing Crate & Barrel to access new consumer insights to better understand the shopper's journey.
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Through a connected experience, Crate & Barrel consolidates multiple payment channels and transactions into a single system that tears down siloed data efforts and integrates loyalty programs for increased engagement and improved data-driven decision-making.
"This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy," said Janet Hayes, CEO of Crate and Barrel Holdings, in a statement. "As a result, our customers can enjoy a seamless shopping and payment experience any way they choose to shop with us."
Crate & Barrel's Digital Transformation
The payments overhaul builds on the company's multi-year investment plan, announced last year. The "Bring it Home" plan focuses on a digital-first operating model built on a modern technology foundation. The company plans to continue developing its talent, technology, and infrastructure to create personalized and seamless consumer experiences.
Improvements will include a new tech stack that supports multi-brand, multi-channel, and multi-country growth opportunities; AI-enabled universal app and platforms; AI and automation use in facilities to optimize inventory and lower its carbon footprint; and a larger tech team with hiring across product manager, engineer, architect, and data scientist roles.
"We have learned so much over the past three years as we have navigated through both a global pandemic and a supply chain crisis," Janet Hayes, CEO of Crate & Barrel Holdings, said during the initial announcement. "By leading with a modern mindset, we experienced unprecedented growth during these times of tremendous pressure and these investments will help us maintain that momentum."
