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11/08/2021

Crate & Barrel Taps Nike Tech Leader

Jamie Grill-Goodman
Senior Editor, RIS News
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Jason Booth will oversee the modernization of the company's supply chain. Editorial credit: Ken Wolter / Shutterstock.com
Jason Booth will oversee the modernization of the company's supply chain. Editorial credit: Ken Wolter / Shutterstock.com

Crate & Barrel Holdings is tapping former Nike VP of technology Jason Booth to help the home goods brand develop a superior customer experience.

As the new chief technology officer of Crate & Barrel, effective today, Booth brings more than 25 years of experience to the company.

He will focus on acquiring, developing and implementing technology that drives a superior customer experience in a digital-first marketplace. This includes modernizing the supply chain and seamless integration across e-commerce and in-store touchpoints to support customer engagement and acquisition. 

[See also: Nike Ramps Up Data Science for Member Personalization]

"Joining Crate & Barrel Holdings is an exciting opportunity to partner with like-minded leaders to implement new technology strategies that further the company's customer-first approach and ongoing supply chain optimization," said Booth. "Technology has the ability to create meaningful and impactful connections with our customers online and in-store, and I'm eager to help keep the company at the forefront of this space."

Crate and Barrel Holdings' portfolio of brands also includes CB2, Crate & Kids and Hudson Grace. 

"Hiring a leader in retail technology is key to delivering a modern, customer-focused experience," said Janet Hayes, CEO of Crate & Barrel. "We are excited to welcome Jason to the team, he shares our modern mindset of a customer-focused culture and provides solutions that connect people to our brands in order to create a home with purpose."

This is also published on RIS News.

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