Jason Booth will oversee the modernization of the company's supply chain. Editorial credit: Ken Wolter / Shutterstock.com
Crate & Barrel Holdings is tapping former Nike VP of technology Jason Booth to help the home goods brand develop a superior customer experience.
As the new chief technology officer of Crate & Barrel, effective today, Booth brings more than 25 years of experience to the company.
He will focus on acquiring, developing and implementing technology that drives a superior customer experience in a digital-first marketplace. This includes modernizing the supply chain and seamless integration across e-commerce and in-store touchpoints to support customer engagement and acquisition.
"Joining Crate & Barrel Holdings is an exciting opportunity to partner with like-minded leaders to implement new technology strategies that further the company's customer-first approach and ongoing supply chain optimization," said Booth. "Technology has the ability to create meaningful and impactful connections with our customers online and in-store, and I'm eager to help keep the company at the forefront of this space."
Crate and Barrel Holdings' portfolio of brands also includes CB2, Crate & Kids and Hudson Grace.
"Hiring a leader in retail technology is key to delivering a modern, customer-focused experience," said Janet Hayes, CEO of Crate & Barrel. "We are excited to welcome Jason to the team, he shares our modern mindset of a customer-focused culture and provides solutions that connect people to our brands in order to create a home with purpose."