Diageo has formed a strategic joint venture to gain majority ownership interest in Lobos 1707 Tequila in exchange for Cîroc Ultra-Premium Vodka’s North American brand rights.
The generative AI frenzy is hard to ignore, but as many early tests fall short, companies are increasingly looking for solid proof of its real-world impact.
Unilever is using digital twin and AI technologies to optimize its product shoots and reduce duplicative efforts by creating a “single digital truth for product images.”
The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.
