Hormel Creates Enterprise CMO Role, Hires Jason Levine
Hormel Foods, a consumer goods company that manufactures such brands as Planters, Skippy and Spam, has created an enterprise-wide chief marketing officer role as part of efforts to strengthen its consumer-centric strategy.
Jason Levine, who previously served as CMO for PIM Brands, takes on the position. He is tasked with using advanced marketing capabilities, including enterprise business analytics such as revenue growth management data and brand and shopper insights, to scale efforts across channels and markets.
The strategy aims to enhance the company's digital capabilities within marketing and align efforts with its Brand Fuel function, which encompasses its innovation hub, consumer and shopper insights, brand diagnostics, e-commerce, digital content, and brand communications.
John Ghingo, president of Hormel Foods, said Levine brings deep expertise in global brand building, innovation and digital strategy across well-known brands.
"We're excited to have Jason join us and take on this new role — an important step in advancing our marketing capabilities and driving growth across all segments of our business," Ghingo said in a statement.
More About Levine
Levine brings two decades of experience in the consumer goods industry.
He joined the company from PIM Brands, where he was CMO for the snacking confectionery company, which includes the Welch's fruit snacks brand. Before that, Levine spent 19 years at Mondelez International, most recently serving as its North America CMO, leading marketing for brands such as Oreo and Ritz and focusing on brand modernization.
He also held marketing leadership roles at Kraft Foods Group and senior roles at Whisps Snacks and Sabra Dipping Co., where he oversaw category expansion, introduced new product lines and advanced digital engagement strategies.
