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Sales And Marketing

Trade Promotion Adoption Guide

Trade promotion funding is one of the costliest line items for all consumer goods companies.

Honest Tea Goes Beyond the Brand

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

Canadian customers now have access to innovative, cutting-edge products from up-and-coming startups thanks to Amazon. announced the expansion of Amazon Launchpad for Canadian customers.

Sales performance over the Thanksgiving and Black Friday weekend was an online success, according to RetailNext, which also reported a decrease in U.S.

Tiesta Tea, an innovative loose-leaf tea company based in Chicago, launched in Costco's North West Warehouses bulk tea program.

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.   A leader in shopper-focused influencer marketing, Collective Bias employs propriety technology to harness cons

The holiday season is synonymous with characters – Jack Frost, Saint Nick and Rudolph to name a few – and this winter, Crayola is adding its own cast of characters into the mix for the first time in its 113 year history: Scarlet, Denim "Denny," Asparagus "Gus" and Goldenrod  "Rod". 

Wrigley and Mars Chocolate North America are driving sales and increasing shopper engagement by working with retailers to implement their Transaction Zone Vision.

The best workplaces are getting better around the globe, and the number of great, high-trust workplaces has nearly doubled since 2011.

McCormick & Company, Incorporated will acquire 100% of the shares of Enrico Giotti SpA, a leading Italian flavor manufacturer located in Florence, Italy.

Alternative beverages are clearly on the radar screens of major beverage companies with probiotics and antioxidants out in front lately.  

Walmart is committed to providing customers with healthier fresh products, according to its Senior Merchant of Fresh Foods Dan Irwin, and in that vein, it is launching Chef Robert Irvine’s new line of Signature Sidekicks side dishes, exclusively available at Walmart in the fresh produce section.

E-commerce retailers stand to benefit from shoppers' continued affinity for online shopping, according to Nielsen's 2016 holiday trend report.

Chief marketing officers are playing a more powerful role to the success of global businesses Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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