Sales & Marketing

The Impact of Expanded GLP-1 Accessibility on the CPG Landscape
CPG companies are no strangers to managing market disruptions, but will the rise of GLP-1s end up being just another consumer behavior headwind for CPG leaders to manage? Or is it the precursor to a much larger paradigm shift across the industry landscape?
Tumi North America and King Arthur Baking Optimize Their E-commerce Sites
Two consumer goods brands, King Arthur Flour and Tumi North America, are bolstering their online consumer experiences, tapping into an e-commerce performance optimization platform to accelerate web speed, enhance security, and reduce operational complexity.

SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines

Pre-seeding social media influencers with early products is seen as key to DTC growth.
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AI Powered Innovation: Revolutionizing the CPG Industry

In this webinar, delve into the transformative power of AI across the CPG value chain.
PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.
Diageo Tariff Strategy Includes Pricing and Inventory Adaptability

For a company like Diageo that relies heavily on cross-border sourcing and production practices, the potential impact of tariffs on partnering countries poses considerable volatility.
Church & Dwight Maps Out AI-Fueled Marketing Strategy

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.
Zicam and Vicks Win Over Cold Medicine Shoppers, But Loyalty Lies With Price and Symptom Relief: Report

The cold medicine market has proved to be a difficult landscape to gain market share in as consumers prioritize symptom relief over brand loyalty. Learn more.
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Unlocking Value Through AI-Powered Revenue Growth Management in CPG

Traditional RGM approaches have limitations in today's dynamic marketplace. Learn how companies can optimize efforts to shift from reactive pricing to proactive strategies.
Mapping Out the Omnichannel Retail Media Landscape

CGT’s sister brand Path to Purchase Institute set out to increase transparency in the growing marketplace of retail media, launching an interactive Omnichannel Landscape that highlights existing retailer media networks and relevant key partners across nine categories.