Sales & Marketing

With Coca-Cola’s RGM Strategy, An Intelligent Prioritization Model Is Key
The company’s approach to intelligent RGM has resulted in revenue growth of 9% in the first half of the year, and much of it has to do with the company’s prioritization model.
GNC Investing in Omnichannel and Membership Personalization
GNC is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics.

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Artificial Intelligence
How generative AI is energizing the beauty industry
Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.
Webinars
Navigating the Future of E-commerce: Lessons from Ember's Agile Integration Journey
In this webinar transcript, Zach Horton, senior director of logistics, supply & demand planning delves into Ember’s journey to building a future-proof global e-commerce business and the role of integration in facilitating a seamless consumer experience.
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Webinars
How Petco Leverages Analytics to Fetch Pricing Insights in the Data Cloud
In this webinar, join the senior director of engineering platform architecture and principal economist at Petco to see how they leverage data to optimize their retail pricing and promotion strategies.
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Artificial Intelligence
Drive Profitable Growth During Times of Economic Uncertainty with Generative AI
CPG companies can optimize price, promotion, and revenue growth with the help of generative AI. This cutting-edge technology can generate insights and recommend actions that take sales planning from weeks to minutes, with a high statistical likelihood of market success.
Consumer Goods Sales & Marketing Summit
Sales & Marketing Summit Stacks Speaker Lineup With Leading Execs from Colgate, Church & Dwight, Conair, Estee Lauder, More
Celebrating its 20th year, the annual Consumer Goods Sales & Marketing Summit brings together retail and consumer goods leaders to share insights on the methods and practices for measuring success within the industry.
Artificial Intelligence
Adore Me Harnesses AI for Elevated Team Synergy and Collaboration
The direct-to-consumer lingerie brand, owned by Victoria’s Secret, is broadening its use of generative AI to enhance customer experiences, craft marketing materials, and accelerate the pace of innovation.
Infographic
Beyond the Hype: How AI is Reshaping Retail & CPG Marketing
Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
Tech Transformation Videos
Mark Kirkham of PepsiCo on the Evolving Use of Data
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Tech Transformation Podcasts
PepsiCo’s Mark Kirkham On New Data Partnerships
Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.
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Webinars
On-Demand : The Whirlpool Transformation: Revolutionizing E-commerce with Pragmatic Composability
On-Demand : In this webinar, CGT sits down with Whirlpool's global data, technology & transformation Officer, Murat Genc to delve into the transformational impact of the company's "pragmatic composable commerce” strategy.
Artificial Intelligence
Coca-Cola Stages Its First Generative AI Summit
The Coca-Cola Company expanded its generative AI ambitions via an event at its headquarters in Atlanta last week.
Consumer Goods Sales & Marketing Summit
How to Join the 2023 Consumer Goods Sales & Marketing Summit
The Sales & Marketing Summit — held Oct. 4-6 in the emerging tech hub of Austin, TX — serves as this year’s prime destination for executives seeking to connect with their peers for knowledge sharing and inspiration.

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