Private Label

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Private Label

A collection of news, articles and other featured content about Private Label.

As private label penetration grows, national brands should consider unique loyalty-building programs

The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

Target is shining a spotlight on its first tween-focused lifestyle brand, More Than Magic, as back-to-school season kicks into gear.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

During his opening keynote session at the NRF Big Show in January, as he described his company’s upcoming initiatives, Kroger chief executive officer Rodney McMullen said ...

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

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