Private Label

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Private Label

A collection of news, articles and other featured content about Private Label.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

During his opening keynote session at the NRF Big Show in January, as he described his company’s upcoming initiatives, Kroger chief executive officer Rodney McMullen said ...

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Just ahead of the holidays, Albertsons Cos. expanded its newest private label, Signature Reserve, to more categories to help build credability for SKUs from the label as a perfect holiday gift.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

Target is adding customizable stockings, sacks, ornaments and gift wrap under seasonal private label Wondershop to its holiday assortment this year.

Albertsons Cos. chains including Jewel-Osco, Safeway, and Acme drew Halloween shoppers with purchase incentives and exclusive offers this season.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Kroger has penned deals with Nuro, Home Chef, Ocado and Alibaba in the past year with the goal of becoming more available, accessible and relevant to its customers.​​​​​​​

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

Target has rolled out a new home essentials and personal care private label for the budget-conscious and space-constrained shopper.

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