Product Information Management

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Product Information Management

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for managing and updating product data internally and in conjunction with retailers to improve consumer engagement and sales.

P&G SmartLabel

More than 3,500 Procter & Gamble products are now represented within the SmartLabel system, allowing customers to find additional information anytime.

The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

A short list of additional vendors providing unique value to the consumer goods industry

The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"

The agreement creates an extensive database of product content ready for global dissemination to retailers and other relevant parties through 1WorldSync's cloud platform.  

Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.

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