Product Information Management

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Product Information Management

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for managing and updating product data internally and in conjunction with retailers to improve consumer engagement and sales.

CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.

The household products maker is the first CPG to globally disclose fragrance ingredients across its brand portfolio.

P&G SmartLabel

More than 3,500 Procter & Gamble products are now represented within the SmartLabel system, allowing customers to find additional information anytime.

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

A short list of additional vendors providing unique value to the consumer goods industry

The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.

Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"

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