Product Information Management

Press enter to search
Close search
Open Menu

Product Information Management

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for managing and updating product data internally and in conjunction with retailers to improve consumer engagement and sales.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.

Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

Show More