Product Information Management

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Product Information Management

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for managing and updating product data internally and in conjunction with retailers to improve consumer engagement and sales.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

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