Product Information Management

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Product Information Management

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for managing and updating product data internally and in conjunction with retailers to improve consumer engagement and sales.

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

A look at how today's new digital reality — and the need to adopt new tools to remain competitive — will impact manufacturers’ 2021 plans.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.

Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

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