CamelBak Parent Revelyst Gets AI Product Data and Search Boost

Revelyst, the parent company of such brands as Bell, Bushnell, CamelBak, Fox Racing and Giro, is optimizing its e-commerce experience through AI-enabled search and channel-personalized data. 

The company has partnered with Feedonomics, which now uses an AI search engine from Perplexity, to increase product data visibility and search relevancy. As a result, the company can help ensure products are syndicated to the right marketplace and advertising channels. 

Benefits of Optimized Search

Rather than relying on historical data scraping, which can be inefficient for large language models (LLM), Revelyst can now lean on optimized product data, including consistent taxonomy and up-to-date availability, so the LLM understands and recognizes its full portfolio of products.

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“We have confidence that our catalog is being presented accurately and optimally to drive results with AI search platforms,” said Owen Spencer, director of enterprise applications at Revelyst, in a statement. The investment will result in stronger brand consistency, which is critical for traffic and conversion, he added. 

“Having structured and channel-optimized data in place allows us to take more control of how our products appear in AI-driven experiences, and that is a game-changer for our e-commerce performance in the AI era,” said Spencer.