Little Sleepies, Frasers Group Optimize PIM as AI Shopping Trend Grows
Children's pajamas brand Little Sleepies and apparel house of brands Frasers Group are improving how they show up on search, focusing specifically on AI-driven shopping experiences.
The companies are early adopters of Algolia's AI search platform, through which they have optimized their product attributes, including product data, inventory availability and product pricing, with agentic commerce in mind.
The technology works alongside tools from Microsoft, including Copilot, Bing Shopping and Edge, to further elevate how the brands show up within AI search, and specifically within Microsoft's browser and search engine.
The goal is to update product feeds and eliminate legacy crawling techniques that often result in outdated or inconsistent data, and align product attribute strategy with modern natural-language queries from AI agents.
AI-led search is rapidly growing. The shift to agentic commerce could result in a $900 billion to $1 trillion opportunity in U.S. retail alone by 2030, according to McKinsey & Co.
As such, many consumer goods companies are overhauling their product information management to meet the AI search moment.
For example, board game and puzzle company Buffalo Games, the manufacturer of brands Gamewright and Brainwright, is publishing content directly into ChatGPT using an agentic commerce platform so generative chatbots can more easily search for and display its products.
Additionally, Guess is testing out a new platform that allows it to use an AI assistant to automate product categorization in preparation for the industry-wide increase in agentic commerce.
According to Morgan Stanley, the consumer packaged goods industry could become the largest growth driver for agentic commerce over the next five years.
