In the driver's seat when it comes to capability, CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.
This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.
The move aligns with Conagra's "Project Catalyst," which president and CEO Sean Connolly calls "an ambitious initiative to reengineer our core work processes by leveraging technology."
Several CG leaders from companies such as E.l.f. Beauty, SharkNinja, Steve Madden and Newell Brands, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.