The manufacturer of Chef Boyardee, Orville Redenbacher’s, Birds Eye, Hunt’s, Marie Callender’s and Slim Jim products has expanded its implementation of Microsoft's Copilot platform.
In the driver's seat when it comes to capability, CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.
This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.