Artificial Intelligence

Scaling at Speed: How Colgate-Palmolive Uses AI to Globalize Product Success
Company leadership shared how it is using AI in a variety of ways, leaning on data clean rooms, digital twins and intelligent promotions to get products in front of consumers, no matter where they shop.
Coca-Cola Leadership Details Digital Roadmap: Moving from Data Silos to a Connected Network
Through statements shared during recent conferences, Coca-Cola leadership made clear that a key priority moving forward is to operate more as a network rather than a functional hierarchical organization.

Analytics Unite Grows With Headliners From Reckitt, Mars, Wendy’s, Confluencer Commerce

The event is just weeks away, and speakers are preparing engaging presentations on some of the top trending topics in consumer goods and retail.
How to Handle Viral Demand: 4 Data-Sharing Solutions to Boost OSA

Viral content creates unexpected demand, testing the limits of the entire supply chain.
How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade

Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles.
55% of Supply Chain Leaders Believe Agentic AI to Affect Entry-Level Hiring

Agentic capabilities are set to drastically impact supply chain hiring, according to this new research.
Newell Optimizes Product Detail Pages With AI Agent

The partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO.
PDC Brands, Church & Dwight, Mars, Lowe's Execs to Discuss Intelligent Supply Chains at Analytics Unite

Analytics Unite 2026, being held April 7-9 in Chicago, will address the new frontier of intelligent supply chains, which are autonomous and AI-enabled to predict and respond in real time.
From AI to Agency: What Are We Building and Who Does it Serve?

AI is no longer experimental in the consumer markets. It’s gone operational.
The Data Alchemy of Co-Marketing Initiatives

The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.

Scaling at Speed: How Colgate-Palmolive Uses AI to Globalize Product Success

Coca-Cola Leadership Details Digital Roadmap: Moving from Data Silos to a Connected Network

Analytics Unite Grows With Headliners From Reckitt, Mars, Wendy’s, Confluencer Commerce

How to Handle Viral Demand: 4 Data-Sharing Solutions to Boost OSA

How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade

55% of Supply Chain Leaders Believe Agentic AI to Affect Entry-Level Hiring

Newell Optimizes Product Detail Pages With AI Agent

PDC Brands, Church & Dwight, Mars, Lowe's Execs to Discuss Intelligent Supply Chains at Analytics Unite

From AI to Agency: What Are We Building and Who Does it Serve?

The Data Alchemy of Co-Marketing Initiatives