Artificial Intelligence

In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations.

Unilever looks to overhaul its end-to-end operations through advanced analytics, artificial intelligence and new marketing capabilities.

Because Lipari supplies thousands of retailers with a wide assortment of products, it needed to overhaul its supply chain operations to increase visibility into inventory and demand planning.

The investment enables automations across the supply chain, finance, inventory management and e-commerce.

This promotion was part of a grouping of strategic leadership changes that took effect on Feb. 9.

The company will invest the funds primarily across its North American business, optimizing efforts in marketing, sales and R&D.

In 2024, the company sought a replacement for time-intensive, manual data-pulling efforts. It is now reaping the rewards.

This is part of Heineken's ongoing Connected Worker initiative, which has so far been deployed to more than 150 breweries and 80% of the factory workforce.