E-commerce

Reckitt Benckiser’s Durex brand is leveraging machine learning to bring its direct-to-consumer website optimization and A/B testing to the next level.

Malleus joins from Mondelez International, where she was most recently head of e-commerce digital capabilities.

VIEW ON-DEMAND!   The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.

Mondelez made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities.

Without paying close attention to the digital environment, the journey to achieving extensive reach and rapidly building awareness can have a lasting negative impact on perception and category growth.

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

With e-commerce representing one-quarter of L’Oreal’s revenues, the beauty company has placed its bets on a platform developed by a former Neiman Marcus fashion director and a martech entrepreneur.

Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.

Nike saw a strong second quarter, marking three straight quarters of roughly 80% digital growth. Hear why Nike’s ability to reach consumers digitally “is just getting better and better as this pandemic goes on.”