Today’s brands understand that having a digital strategy is essential for scalability. As a result, traditional brick-and-mortar retailers are building mobile and e-commerce capabilities into their strategies at an impressive speed.
CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.