E-commerce

Agentic commerce is still emerging, but its potential impact is coming into focus, reshaping how products are surfaced, compared and ultimately chosen. Learn how companies like Unilever and Walmart are preparing.

Agentic commerce is still emerging, but its potential impact is coming into focus, reshaping how products are surfaced, compared and ultimately chosen.

This lets Lacoste maintain control over its brand experience across multiple channels.

As agentic AI reshapes the consumer shopping experience, it’s important that consumer goods and retail companies consider data-driven strategies that will not only help deliver a seamless experience, but also a personalized one that consumers can trust.

The company sought out a solution after becoming concerned about lost revenue when non-fraudulent consumers were reaching out about declined orders.

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

Lowe’s is increasingly bullish on its Marketplace e-commerce platform as a major growth engine, while expanding investments in video and visualization have the potential to bring those digital gains into the store.

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.