E-commerce

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.

PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.   

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.

Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."

Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.

Kellogg's Charisse Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. We’re thrilled to recognize her for these achievements.

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.

Learn how to use retail media in the CPG marketing mix at each stage of your brand’s growth.

Scott Saeger talks about why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure.

Saeger talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.

E-commerce growth isn’t slowing down. Learn how to keep up with a data- and tech-focused supply chain strategy.

There are several actions companies can take now to ensure they’re not saddled with a less profitable business as the market moves ahead with digital. Here are three priorities.