E-commerce

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

Colgate-Palmolive’s efforts to digitally upskill its employees over the last three years are paying off in e-commerce gains. 

For consumer goods brands contemplating global expansion, the first consideration they must make is around developing a country-by-country infrastructure to support cross-border commerce. Learn more.

As momentum for retail media networks grows, there are several considerations for IT teams on the back end to ensure that their brands can, in fact, unlock its benefits.

Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.

In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space.

There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.

CGT sat down with Elizabeth Lafontaine, chief retail analyst at Retail Leader Pro, during Shoptalk to dig into some of the top tech trends that will impact consumer goods manufacturers and retailers.

Club Kokomo Spirits, a premium cocktail brand, is now available to consumers for online purchase in 34 states thanks to an e-commerce investment.  

Learn how AB InBev's BEES technology is helping retailers move away from pen and paper, and how they leverage the data across the enterprise. 

Learn about the impact AB InBev's e-commerce platform has had within the company and how they use these learnings and data across the enterprise.