E-commerce

How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models

As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
New Retail Therapy Intel: Reach Consumers Suffering From COVID Fatigue

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.
How Nestlé Purina Drives IoT Innovation With Next-Level Personalization

Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.
CPGs Can Look to Mobile Advertising Amid Ongoing Supply Chain Disruptions

Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.
5 Retail & Consumer Products Trends to Watch in 2022

Industry insider Justin Honaman gives his annual take on the top trends to watch in the New Year.
Consumer Goods Sales & Marketing Summit 2021

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
L.L. Bean CIO: Headless Commerce Keeps Us Nimble

L.L. Bean is taking the next step in its digital transformation with a deeper investment in headless commerce, expecting the continued de-coupling of its commerce architecture to help meet today’s lofty consumer expectations.
5 CPG & Retail Industry Predictions for 2022

Faced with high margin pressures, impending environmental risks, scarce resources and a booming population, today’s CPGs must transform their business models to win the hearts and minds of consumers and drive profitable growth.
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How Major Consumer Goods Companies Can Maximize Profits On Amazon

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.
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Leveraging First-Party Data in a Post-Cookie World

The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers.
Colgate-Palmolive Leans Into E-Com-First Packaging Thanks to Hill’s Success

Colgate-Palmolive is scaling digital learnings from the success of its Hill’s Pet Nutrition business across the company, including through packaging and e-commerce.
Why CPGs Are Focusing on Connected Commerce

In just a few short years, retail media has become a critical channel for consumer goods brands to sell via online retailers.

A collection of news, articles and other featured content about E-commerce.