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Kellanova: Shifting From Pullback to Innovation With 5 Tech Priorities as the Backbone
2023 was a year of pullback, according to Kellanova’s recent call with investors. 2024? An entirely different story: the company has its eyes on tech to support a rush of innovation. -
Why L’Oreal Finally Brought Luxury to Amazon
While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.