Church & Dwight Taps Kenvue’s Channan Sawhney to Drive Digital Strategy
Church & Dwight has hired Channan Sawhney to lead the company’s digital strategy, media and direct-to-consumer efforts, according to LinkedIn.
She takes on the role of associate vice president and head of digital strategy, media, measurement and DTC, joining the company during a critical period in its digital transformation.
Earlier this year, the company stated it was doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts.
Learn more: Church & Dwight maps out AI-fueled marketing strategy
Church & Dwight has been using AI to optimize marketing creative to make stronger first impressions in low-consideration categories such as household products, as well as to get more targeted when analyzing lookalike audiences.
“We are making sure that over 90% of every media that you see, be it YouTube, TikTok, Instagram or anywhere else, will lead you to a cart in one to two clicks if you have the desire to shop our products,” Surabhi Pokhriyal, chief digital officer, previously shared during an earnings conversation.
More About Sawhney
She joins from Kenvue (formerly part of Johnson & Johnson), where she was most recently head of global e-commerce.
At Kenvue and Johnson & Johnson, Sawhney's leadership was instrumental in driving key initiatives. Her roles as global Amazon and U.S. last-mile delivery customer leader and director of North America strategy and planning highlight her expertise in navigating the complex networks of both online retail and supply chain management.
Also: Kenvue invests in predictive precision through AI partnership
During her time at Johnson & Johnson, she also served as the head of consumer experience, where she was responsible for media strategy and digital marketing for major consumer health brands such as Johnson & Johnson Baby, Stayfree, Listerine, Benadryl, Neutrogena, and Clean & Clear. Her efforts led to a more than 20% improvement in ROI by linking media goals to sales KPIs, according to LinkedIn.
Prior to this, Sawhney was the global head of digital marketing at Tata Global Beverages. In this role, she was responsible for global digital marketing strategy across the company’s tea, coffee and water categories. This experience included leading digital transformation initiatives, executing digital campaigns in diverse markets and developing end-to-end e-commerce strategies for brands in the U.S. and China.
In 2023, Sawhney was named within CGT's Visionaries Awards, recognized for her work in leading the digital transformation agenda and e-commerce acceleration for Kenvue. She currently serves on CGT's Editorial Advisory Board.
