Retail Media

Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising.

CPG supply chain professionals are increasingly taking notice of where they should fit within the blistering growth of retail media.

Vivek Rastogi, senior director, global digital commerce, Colgate-Palmolive says it’s the relationship pivot between CPGs and retailers that’s introducing complexities into the retail media landscape.

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.

The beverage market is a crowded place, and emerging brand Halfday is getting more serious about conversions.

Unilever is expanding its access to Sam’s Club consumers through a new capability that integrates physical and digital shopping.

Vivek Rastogi, senior director of global digital commerce at Colgate-Palmolive, is joining the expert roster of speakers from leading manufacturers at this year’s Consumer Goods Sales & Marketing Summit.

The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement.