Kellanova’s Meera Patel to Uncover Omnichannel Loyalty Tips at CG Sales & Marketing Tech Summit
Meera Patel, senior director of global commercial advanced analytics, omnichannel, for Kellanova, will share strategies for creating emotional omnichannel connections with consumers at the upcoming Consumer Goods Sales & Marketing Tech Summit.
The Summit will bring together senior sales and marketing executives Oct. 28-29 in Chicago.
Over the two days, attendees will explore emerging technologies and trends, decode changing consumer behavior and build actionable roadmaps to drive measurable growth.
About the Panel: Creating Emotional Omnichannel Connections With Consumers
Learn strategies for integrating e-commerce, retail media and in-store activations into a cohesive consumer experience. This session will explore how to blend storytelling, community engagement and experiential marketing to drive brand loyalty in stores and online.
More About Patel
At Kellanova, Patel is responsible for transforming the company’s strategies with retailers by leveraging data and technology such as artificial intelligence and machine learning.
She has over 20 years of CPG experience in a variety of marketing, commercial and digital technology roles on the agency and manufacturer side, working with Fortune 100 companies such as Pepsi, Unilever and Grey Global.
On top of her CPG experience, she was the founder and CEO of an e-commerce company, Devi’s Closet — a Rent the Runway for Indian clothing and accessories — and led marketing for an ed-tech startup in the U.S. and U.K. that was purchased by The Princeton Review and IAC.
