Consumer Goods Sales & Marketing Summit

According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.

Channel-specific strategies with agile measurement are essential to keep up with the onslaught of multi-channel data in an omnichannel world. See how companies like Conair are responding with real-time measurement capabilities.

As the trio kicked off the 2024 Consumer Goods Sales & Marketing Summit, attendees learned about evolving challenges and strategies in CPG and retail, the modernization of sales leadership, and the power of digital transformation.

Vivek Rastogi, senior director, global digital commerce, Colgate-Palmolive says it’s the relationship pivot between CPGs and retailers that’s introducing complexities into the retail media landscape.

Summit keynoter Raheel Khan, The Estée Lauder Companies, shared how the corporation leverages AI to drive teams toward growth and innovation.

This year's Consumer Goods Sales & Marketing Summit highlighted that major CPGs across the industry have understood the need to stop chasing the metrics that don’t matter and prioritize real success measurements to activate as an agile, collaborative team and build relevance with consumers.

Manju Madhavan, IT director, and business partner for digital commerce and emerging technologies at the Campbell Soup Company, will be speaking at the Consumer Goods Sales & Marketing Summit this month.

During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams.