Top Tech Trends in Consumer Goods: CG Sales & Marketing Spotlight Interviews
Attendees of the CG Sales & Marketing Tech Summit had the opportunity to step into the spotlight and share their insights in a video Q&A session. In these video interviews, they voice how their companies or partners are elevating experiences across the consumer goods industry.
These interviews feature insights from:
- Kirat Anand, Consultant, Clootrack
- Shyam Jayakumar, CEO, Twenty20
- Gauri Sharma, Analytics Lead, Twenty20
- Sandeep Sharma, SVP, Global Head Retail & CPG, Tech Mahindra
- Anthony Madrigal, VP, Enterprise Sales, Repsly
- Henry Ho, Co-Founder, Chief Strategy Officer, Storesight
- Ryan Brooks, Enterprise Account Executive, Storesight
- Sonia Fife, Global Leader, CPG, Google Cloud
Key Takeaways
A recurring piece of advice was to adopt a problem-first approach to technology. AI should solve a specific, identified business need instead of being integrated for the sake of adoption.
AI's role has evolved from executing narrow use cases to driving broad, capability-level transformations within business functions such as R&D and marketing, leading to significant time savings and value creation.
Effective AI applications include predicting consumer behavior, real-time image recognition for share-of-shelf analysis, automating administrative tasks and accelerating the generation of marketing campaigns.
Crucial KPIs for the modern consumer goods industry include on-shelf availability (OSA), share of shelf, customer lifetime value (CLV), cross-channel engagement consistency and the speed of converting data into actionable insights.
Engaging the emerging Generation Alpha requires a fundamental shift in strategy. Brands need to be authentic, purpose-driven and provide a fluid, omnichannel experience that blends the digital and physical worlds, as it is a generation that does not recognize traditional channel silos.
