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Rise magazine unveiling

Rise Magazine Unveiling at 2019 Path to Purchase Summit

The debut issue of Rise magazine is unveiled at the 2019 Path to Purchase Summit.

Hall of Fame Profile: Peter McGuinness

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

“We can’t recycle our way out of the garbage crisis,” says TerraCycle founder and CEO Tom Szaky, who will give a Path to Purchase Summit keynote presentation on May 17.

Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

During the Path to Purchase Summit in May, Andy Murray will sit down with FCB/RED president Tina Manikas for a candid conversation about the state of retail and where it’s headed.

Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.

​​​​​​​Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

Brady Duncan, MadTree Brewing Co. Co-Founder

MadTree Brewing co-founder Brady Duncan will give a startup’s perspective on analytics during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

Industry professionals from Johnson & Johnson and Brandshare will take the stage to discuss how cross-channel sampling programs can be used to win over Millennials during product launches at the Path to Purchase Summit in May. Yasmeen Spotwood, shopper marketing & consumer activation man

In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs.

​​​​​​​Insight Venture Partners' Lonne Jaffe will take a deep dive into the current state of artificial intelligence and machine learning in the software market during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

Clay Johnson will explain how the retailer is keeping ahead of industry disruption by 'Designing the Intelligent Enterprise.'

CGT's annual events are designed to advance the industry's thought leadership while providing a forum for peer-to-peer interaction and networking. Learn about them here.

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