As business demands ratchet a bit higher every day, wholesale distributors, in particular, have a unique opportunity to reimagine internal functions. This includes leveraging new technologies to automate transaction activities.
Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.
Dan Cook, Unilever Head of Walmart Food Sales, joined a conversation to share how the use of data, analytics and technology has evolved dramatically during his career, the KPIs that are really resonating right now, and what's it like to measure digital performance in the most rapidly shifting landsc
CGT explored how CGs and retailers can realign technology advancements — such as payment flexibility, supply chain responsiveness and digital strategy — to seize the opportunities in today's new landscape.
Join this live conversation to learn how to develop deeper and more meaningful connections that drive the crucial exchange of data and value for all parties involved — brands, retailers and consumers alike.