As manufacturers adapt to a path to purchase that includes meeting customers almost anywhere, they’re now learning how to become as adept at customized fulfillment as they've been at moving mass quantities of products.
By creating a roadmap that properly harnesses internal and external enterprise data, consumer goods companies can yield big dividends across multiple business functions.
This webinar will examine some of the key steps consumer goods organizations are taking to become as good at customized manufacturing and direct-to-consumer fulfillment as they are at mass production and delivery.
Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.
As the unprecedented COVID-19 health crisis is unfolding, retailers and consumer goods companies are looking to their peers to share first-hand perspectives on what they are doing in response to the pandemic. That is why CGT and RIS are enlisting the help of industry experts for this series of webinars.
Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with AI and ML models, can accelerate ideas to market for CG companies.
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Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online.
The trade promotion practice often gets a bad rap for continuing to apply outdated strategies and outmoded technologies to one of the most critical business functions in the consumer goods organization.
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Over the last 20 years, digital-native companies — like Amazon, Netflix, Stitch Fix and Carvana, have transformed how people consume — from movies and television shows delivered digitally, to physical products at your doorstep in a matter of hours.
Join P2PIQ & MarketingLab as they shares results from a review of 24 retailers and their back-to-school marketing programs. You will see what and how your key accounts brought the season to life, as learn overall trends and insights you can use for future initiatives. View on demand!
