Events

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.

Dig into today’s top three growth opportunities for CG companies with Tony Bender, president and CIO of Culligan International, the global manufacturer of water treatment and dispensing products.

Get insight from The Coca-Cola Company’s former chief procurement officer on the top three things consumer goods leaders are prioritizing, including how companies like Richemont and Allbirds are navigating toward success and how to rethink your approach to talent recruitment.  

Get into the weeds with Conagra by learning what’s been instrumental in its IT integration success, and read on for previews of its deployment timelines during the pandemic and step-by-step change management strategies.

From inception to delivery of a product, content plays a critical role in designing, marketing, and delivering goods and services to customers.

The 2022 NRF Big Show is on the horizon, and this detailed and highly curated agenda was made for today’s busy attendee.

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors' branding stories as well. Learn how this growing retailer handles the challenge.

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.

Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.

Collecting massive amounts of customer and consumer data is one thing. What you do with it, how you use it to increase, enhance, and understand your relationship with your customers and consumers is a wholly different — and constantly evolving — challenge.