This webinar will examine some of the key steps consumer goods organizations are taking to become as good at customized manufacturing and direct-to-consumer fulfillment as they are at mass production and delivery.
Date: March 12th, 2020 @ 2:00 PM ET
Over the last 20 years, digital-native companies — like Amazon, Netflix, Stitch Fix and Carvana, have transformed how people consume — from movies and television shows delivered digitally, to physical products at your doorstep in a matter of h
The trade promotion practice often gets a bad rap for continuing to apply outdated strategies and outmoded technologies to one of the most critical business functions in the consumer goods organization.
Join P2PIQ & MarketingLab as they shares results from a review of 24 retailers and their back-to-school marketing programs. You will see what and how your key accounts brought the season to life, as learn overall trends and insights you can use for future initiatives. View on demand!
EnsembleIQ next month will unite two of its well-known industry events next month when the 14th annual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.
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Technology-enabled consumer-centricity and innovation are driving new areas of growth in the consumer packaged goods industry. But current and future industry challenges can present obstacles to achieving that success.
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Originally presented: Tuesday, May 7th at 2:00pm ET
Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.