Events

Consumer Goods Sales & Marketing Summit 2020

VIEW ON-DEMAND! The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

Consumer Demands Are Rewriting the Sales and Marketing Playbook

REGISTER HERE! Date: Jan 26th at 2:00 PM ET Consumer behavior has been upended by the pandemic in 2020, leaving CG brands to rewrite the rules of sales and marketing on the fly.

Pulse Check Webinar Series

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

Digital Gets Delivered: Views From Mars, J&J and WD-40 E-Commerce Leaders

If there can be a universally accepted truth in today’s consumer goods industry, it’s that the pandemic has served as e-commerce rocket fuel.

CG and Retailer Collaboration Key to Sustainable Future

Executives from Nestlé, Tesco, and TerraCycle kicked off CGSM 2020 with a spirited discussion on the future of CG and retail, focusing on what must be done now to make a sustainable future a reality.

Sales and Marketing Strategies That Begin and End With the Consumer

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

Catch Them In the Act: Yesway’s Derek Gaskins On Building a Culture of Winners

Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7.

e.l.f Beauty Sleighs the Holidays with its Latest Marketing Campaign on Triller

The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.

Panic Buying Prep: A Case Study in Customer Centricity

In the face of another prospective round of panic buying, we spoke with a leading pet care and supply company to learn how they worked backwards in order to implement new business decisions fueling agility.

The Sales and Marketing Secret Sauce for Digitally Native CG Brands

E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next.

e.l.f. Beauty, Catalina Snacks, Tiesta Tea Lifting Curtain on Consumer Obsession at CGSM 2020

In the closing keynote at the Consumer Goods Sales and Marketing Summit, a panel of engagement experts from small and medium-sized businesses will shine the light on how they’re embedding consumer obsession throughout their entire organization.

Johnson & Johnson, Mars, WD-40 E-Commerce Experts Pack CGSM 2020 DTC Panel

Going direct-to-consumer is easier said than done. Blurring the lines between brands, retailers, media and advertising, success requires building a collaborative team who can work together to maximize growth. The opening keynote of CGSM will feature a panel filled with CG experts in the DTC space.

Consumer-Obsessed Innovation: Dive Into the CGSM 2020 Agenda

This year’s Consumer Goods Sales and Marketing Summit is dialed-in to the business concerns that are top of mind for CG and retail marketing executives: collaboration, transformation and monetization.

How Vari’s Digital Transformation Prepped It for a Pandemic-Prompted Sales Surge

The change from DTC to B2B for office furniture retailer Vari was a tremendous shift that required pivoting the company’s strategy, people and technology.